INSIGHTS

When reaching out to prospects in the public sector, you want to put your best step forward. As is always the case, budgets are tight. You need to make the most of your departmental dollars. The secret is to launch a strategy that uses channels that hone in on your target market, and where might they be congregating these days? The different channels of the internet. Hence, this is the reason for devising a marketing plan in the digital space. Ramp up your marketing efforts with these five proven tactics.

All contractors in the public sector are faced with the same challenges these days. Whether you are focused on talent acquisition or business development, every government contractor aims to invite more qualified leads into their pipeline. The end goal is to hire top talent, secure contracts, and win deals. It’s a highly competitive space so much so that securing contracts and winning deals has been met with increased difficulty.

Earlier this year, Google announced Universal Analytics properties will stop recording website analytics on July 1, 2023. Google Analytics 4 (GA4) will then be the only platform offered by Google. Let's walk through a few important points of this update including: why now, why in the first place, how this may impact the platform you lean on for narratives regarding your websites and the opportunity this unlocks across our industry.

Hiring managers need to be multifaceted in how they implement their recruitment tactics. For talent acquisition, there’s no magic pill — or single source of hire — that’s 100 percent effective, because those highest quality candidates seeking their career’s next step use quantity as well as quality before they apply.

The combination of skyrocketing demand for defense and technology sector employees and the post-pandemic reality of remote recruitment and evaluation have made digital marketing a key component to building out workforces in the United States and beyond.