The acronyms we use to describe two major marketing categories – B2B/B2G – may seem to have little in common with the third, most [...]
In the 90s, Out of Home (OOH) marketing, print media, and broadcasting were at the top of the “how to market” list. Direct mail [...]
Many in defense tech use video for the purpose of marketing. The reasoning is twofold. Groups in the public sector are looking to a) promote brand awareness and b) attract new employees in an authentic way.
The numbers are grim. You glimpse any news channel today and there are reports of how companies of varying sizes are coping with the lasting labor shortage. In spite of the challenges, there is a clear path to get ahead of the curve. According to the Economist, “The labor shortages are forcing firms to get creative.”
When reaching out to prospects in the public sector, you want to put your best step forward. As is always the case, budgets are tight. You need to make the most of your departmental dollars. The secret is to launch a strategy that uses channels that hone in on your target market, and where might they be congregating these days? The different channels of the internet. Hence, this is the reason for devising a marketing plan in the digital space. Ramp up your marketing efforts with these five proven tactics.
All contractors in the public sector are faced with the same challenges these days. Whether you are focused on talent acquisition or business development, every government contractor aims to invite more qualified leads into their pipeline. The end goal is to hire top talent, secure contracts, and win deals. It’s a highly competitive space so much so that securing contracts and winning deals has been met with increased difficulty.
The combination of skyrocketing demand for defense and technology sector employees and the post-pandemic reality of remote recruitment and evaluation have made digital marketing a key component to building out workforces in the United States and beyond.