Simple Helix is a Huntsville-based IT solutions provider specializing in secure colocation, managed IT services, and compliance-focused infrastructure—particularly for businesses operating in highly regulated industries like defense and healthcare. With a state-of-the-art Tier 3 data center and a range of enterprise services, they offer businesses a reliable, always-on environment for their critical IT systems.
When they partnered with AMG Defense Tech, they had a clear objective: grow their data center business and increase rack usage from 23 to 50 to achieve sustainable profitability. After limited success with a previous agency that focused mostly on organic tactics, Simple Helix needed a more strategic and results-driven approach to reach the right audience and generate meaningful sales opportunities.
Products Included
- Autobid Display
- Paid LinkedIn
- Paid Search
Simple Helix was investing in marketing but not seeing results. They were relying on organic tactics that failed to generate high-quality leads or measurable ROI. With profitability tied directly to rack volume in their Tier 3 data center, growth was essential—but elusive.
Our Approach
AMG Defense Tech developed a multi-channel campaign targeting low-funnel decision-makers in Huntsville and key Southeast markets. We focused on delivering value through both visibility and conversion.
AutoBid Display
across multiple Southeastern markets to drive general awareness
Paid LinkedIn
campaigns targeting professionals in cities like Atlanta, Tampa, Nashville, Birmingham, and DC
Paid Search
focused on a 75-mile radius of Huntsville, with data center services broken out into their own optimized campaign segment
The Results
The impact was immediate and measurable. From awareness to on-site engagement, Simple Helix saw record-setting growth:
23% YOY Growth
23% year-over-year growth in net profit—the highest in company history
468% Increase
468% increase in sessions to the data center services page
556% Increase
556% increase in sessions to the facility page
100% Increase
100% increase in visits to the contact page
204% Increase
204% increase in total website users—with 79% directly attributed to the campaign
661% Increase
661% increase in Key Events in GA4, with 50% directly driven by AMG efforts
“Partnering with AMG Defense Tech has been a game-changer for our digital marketing efforts. For the first time, I have full visibility into where our marketing dollars are going and the real impact they’re making. The increase in quality traffic to our website and service pages is undeniable, and the monthly strategy sessions provide clear, actionable insights. AMG Defense Tech doesn’t just execute—they proactively guide us toward greater ROI and growth. They’ve become a true partner in our success, and I couldn’t be more pleased with the results.”
Conclusion
The client was relying on organic tactics to drive growth previously to switching from a prior agency to AMG Defense Tech. Organic tactics are a marathon and you never know when you are going to get/feel the lift, where paid tactics targeted to the right audience, hand-raisers for Simple Helix solutions was the way to directly grow awareness, conversations and credibility across LinkedIn and in-moment need searches within paid search. We adjusted and pivot on the technical opportunities/conferences and their reporting needs to quantify the results and show ROI. In the end, from the same annual budget with the prior organic tactics, the campaign drove a 204% increase in users to the website, 79% of the users came directly (last touch attribution) from the campaign. Simple Helix saw a 661% increase in Key Events in GA4 and 50% of all their Key Events came directly (last touch attribution) from the campaign.
Ad Choices