Positioning Your Company as a Thought Leader in Defense & Government Markets
Positioning your company as a trusted authority in defense and government work can help you land more contracts and bring government clients to you. [...]
Don’t Just Win Contracts—Protect Them
Defense and government contracting is an incredibly competitive market. There are a limited number of federal and state contracts, and an endless number of [...]
Recruitment Marketing is a Low-Cost Complement to Targeted Talent Acquisition
Many industries are still struggling with a lack of qualified talent. This is especially true in the defense and high-tech sectors, where companies continue [...]
Attract the Nation’s Best Candidates with Our 5-Step Social Recruitment Guide
Sourcing and hiring the right talent is still one of the biggest challenges for high-tech and defense firms. Since May 2021, the number of job [...]
How to Attract the Best Candidates and Build a Strong Talent Pipeline with Brand Marketing
Hiring remains the top challenge for defense tech companies. Deloitte recently identified the talent shortage as one of the top issues in the defense [...]
How to Set S.M.A.R.T. Marketing Goals
“The establishment of objectives and the development of their respective action plans are the most critical steps in a company’s management process.” George T. [...]
Branding: The Sniper Attack Your Competitors Are Winning With
Your team has spent the past several months polishing and perfecting the proposal you just submitted to a firm with whom you have already [...]
Leveraging Digital Amid a Trend of Lower Marketing Spends
According to a B2B report entitled "2023 State of B2B Marketing Budgets" by the marketing metrics firm Integrate, marketing budgets remain tight. In 2022 [...]
Using Multiple Sources of Hire
Hiring managers need to be multifaceted in how they implement their recruitment tactics. For talent acquisition, there’s no magic pill — or single source of hire — that’s 100 percent effective, because those highest quality candidates seeking their career’s next step use quantity as well as quality before they apply.
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