Between 2023 and 2024, the cybersecurity conference landscape experienced unprecedented growth—doubling in 2023 and quadrupling in 2024. This surge in competition posed a significant challenge for NCS to maintain visibility, attract high-quality speakers, and drive attendee registrations.
Products Included
- Search Engine Marketing
- LinkedIn Campaigns
- Retargeting
- Geo-targeted Display
- Sponsored Content
AMG Defense Tech implemented a data-driven, multi-channel digital marketing strategy that adapted to the evolving competitive landscape
Our Approach
SEM
Search Engine Marketing with aggressive keyword targeting and zone optimization
Campaigns tailored to C-level executives and cybersecurity professionals
Retargeting
Retargeting and site messaging to re-engage interested users.
Geo-targeting
Geo-targeted display ads and sponsored content to boost regional visibility
Strategic Timing
Strategic campaign timing to align with peak registration periods
2023 Campaign Highlights
63,000 clicks
3.179 million impressions and 63,000 clicks to the NCS website
76.7%
AMG campaigns accounted for 64.2% of total website traffic and 76.7% of all website conversions
16% returned
16% of past registrants (2017–2022) returned in 2023 – more than ¾ were new to NCS
0.65% CTR
LinkedIn “Register Today” campaign reached 207,817 impressions with a 0.65% CTR
2024 Campaign Highlights
64.33% of traffic
AMG campaigns drove 64.33% of total website traffic
4/10
Delivered 4 of the top 10 traffic sources to the NCS site
55.43% Increase
85.4% of registration page traffic came from AMG-led campaigns – NCS saw a 55.43% increase in traffic to the Registration page YOY
23.29% CTR
SEM campaigns achieved a CTR of 8.97%, peaking at 23.29% during zone-optimized periods
600k Impressions
LinkedIn campaigns reached over 600,000 impressions across 4 targeted audiences and creative reaching over 250,000 Cyber Security professionals in aggregate
1.1m Impressions
Display campaigns exceeded 1.1 million impressions with a 5.14% CTR, far above industry averages
Strategic Impact
Despite a 400% increase in competing cybersecurity conferences in 2024, AMG’s strategic execution ensured NCS not only maintained its market position but grew its audience. Their ability to adapt to rising competition and optimize campaign performance in real time was critical to this success.
“Our collaboration with AMG proved invaluable. Their data-driven approach helped us better reach our ideal audience and directly supported our goal of increasing attendance.”
Conclusion
AMG Defense Tech’s digital marketing expertise enabled NCS to thrive in an increasingly crowded cybersecurity event space. Their ability to deliver measurable results, adapt to market dynamics, and provide strategic insight solidified their role as a trusted partner in NCS’s continued success.
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