Many in defense tech use video for the purpose of marketing. The reasoning is twofold. Groups in the public sector are looking to a) promote brand awareness and b) attract new employees in an authentic way.
The numbers are grim. You glimpse any news channel today and there are reports of how companies of varying sizes are coping with the lasting labor shortage. In spite of the challenges, there is a clear path to get ahead of the curve. According to the Economist, “The labor shortages are forcing firms to get creative.”