Case Study: Aerospace Systems Engineering and Development Company

THE GOAL

Bring overall awareness to the company’s expertise and culture to increase brand recognition and recruitment efforts by combining their internal strategy with an external digital marketing strategy for broader reach

THE AUDIENCE

Targeting specific Job Titles, Job Skills, Demographics and Industry Targets in 3 different DMAs

THE SOLUTIONS

Display, Social Media, Content Marketing

Creative Messaging: focused on what they do and recruitment
Content Marketing Articles: focused on the history of the company and industry topics to show thought leadership
Creative Services, Competitor Insights, and Website Consults as part of their services

RESULTS

Quality Creative Across Strategic Digital Platforms to Target Audience

On average, over 700,000 Impressions per quarter with over 3,000 clicks to their website from key targets

113% increase in overall users in Google Analytics

60% increase in pageviews on the website YOY

365% increase on capabilities landing page YOY

Significant growth in new users to their website spending quality time learning more about them

Exceeded industry benchmarks for exposure time and CTR across display platforms

Increased engagements on their social channels on FB and LinkedIn

On average, over 700,000 impressions per quarter with over 3,000 clicks to their website from key targets

113% increase in overall users in Google Analytics

60% increase in pageviews on the website YOY

365% increase on capabilities landing page YOY

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Published On: July 31, 2022